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How to Turn Your Website into an Amazing One


Your brand already has a website, but is this really the best you can have? Let's be clear: there are good and bad websites, but there are also mediocre ones and, on the contrary, some just great.

Without a doubt, we all want our website to be good and even the best of its kind. How can it be achieved?

This is influenced by several factors, which can be technical, visual, experience or a set of these.

So if you want to make your current page better and if possible make your website amazing, you should consider a redesign of your website and follow the tips below.

User First
 
One of the main mistakes of those who run businesses and, sometimes, those who develop web pages, is to build their site based on their own expectations and what they want to see there.

Although it is important for the visitor to observe or read some aspects that you require, a web design should never be based on what you want to see, but on what users will surely want to see there .

In order to put the user first when redesigning a site, start by thinking: "If I were a visitor, what would I like to see on the page? What sections would be useful? What would be left over and would not contribute anything to me?"

If possible, survey some of the customers your company has, regarding what elements they would like to see on the site and what would be useful to them. Once you have it, you can match it with what you want to show on the web.

Updated and Clean Code

Everything you see on the web is the result of codes and protocols: HTTP, SSL, HTML, CSS, JavaScript, SQL, PHP, Flash, XML, among others.

Good coding practices are defined by non-profit bodies such as the WorldWideWeb Consortium (W3C), as well as the industry itself through organizations and companies such as Google, Apple, Facebook and Mozilla.

Although in the past it was common to see certain animations - and entire pages - made in Flash, as well as tables and marquees in HTML, today this is not recommended . It is best to go for HTML5, CSS3, and good content management systems like WordPress .

If your code uses current practices, is organized and clean, it will be reflected in a better performance of your website with your hosting, search engines and users.

Adaptive Design

The first adaptive design idea , called responsive design in English, was published by the W3C in 2008. It consists of making a website look good on any type of screen , without the need for a different site for mobile than for desktop.

Although it is already established as a standard in the industry, there are currently pages that have a mobile design independent of the desktop (usually under a subdomain called "m") that is not quite good.

Worse still, there are also sites that are only optimized for desktop browsers, forcing zooming in on smartphones and tablets.

Implementing an adaptive design will not be something you can do overnight, but it is certainly the best thing for your business website.

Be brief

There is a saying that says: "the good, if brief, twice as good." This also applies to websites.

First, you must be brief in your design: do not saturate your pages with sections , dozens of sidebars, hundreds of links, menus, etc.

On the other hand, be concise in your texts (the so-called copy ) for the home page and other main pages, providing only the information that is essential for the visitor and therefore, for Google.

On other support pages and, of course, on your blog, you can spread out as much as necessary.

Content Update

Imagine that you enter a company's site and they have advertised a service that you require; You call but they tell you that they no longer provide it. It can also happen that the physical address that appears is no longer it or that the telephones are outdated.

A web redesign can occur as a result of changes in your business . Therefore, these should be reflected on your pages, in such a way that your leads and customers have updated information on your brand.

This also applies to your business blog . Try to keep the old articles and with the highest traffic, importance and capture of contacts, with current information.

In conclusion

The main points that will allow you to turn your website into an incredible one as part of a redesign, are:

Redesign with the user in mind first.
Have an orderly code and current practices.
Implement an adaptive design to any screen.
Maintain brevity in your visual design and in your texts.
Modify your content to reflect the current situation of your business on your website.